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Featured Case Studies

Huntington Beach, CA - 2 Bed, 2 Bath Apartment

Case Study 2: Increasing Occupancy and Rental Income

Challenge: The property was experiencing high vacancy rates and inconsistent rental income. Outdated amenities and lack of targeted marketing made it difficult to attract long-term tenants, particularly in a competitive rental market like Huntington Beach.
Solution: We conducted a thorough market analysis to adjust rental rates to match local demand and updated the property with modern furniture, enhancing its appeal. Our team also launched a targeted digital marketing campaign, promoting the property on platforms preferred by the target demographic—young professionals and small families looking to enjoy the beachside lifestyle.
Result: Within three months, we achieved full occupancy with lease terms that aligned with the market’s competitive rates. Tenant inquiries increased by 40%, and average lease length extended from 6 months to 12+ months, reducing turnover costs and ensuring a stable income for the owner.

Koreatown, Los Angeles - 1 Bed, 1 Bath Apartment

Case Study 2: Increasing Occupancy and Rental Income

Challenge:
The property had been struggling with a high vacancy rate due to increasing competition in the Koreatown area, and its rental pricing was slightly below the market average. The unit also needed minor cosmetic updates to match the expectations of young professionals in the area.
Solution:
We implemented a targeted marketing strategy highlighting the unique features of the unit, including its proximity to Koreatown’s popular restaurants and nightlife. Minor upgrades were made to the kitchen and bathroom, enhancing the appeal without significant renovation costs. We also adjusted the rental price to reflect market demand.
Result:
Within three weeks, the unit was leased at the new rental rate, increasing rental income by 15%. Additionally, our enhanced marketing approach led to a waitlist of potential tenants, reducing vacancy risk for future leases.